Among the development objectives of this website was to put in place design that is simple, somewhat elegant, original, and fun - that is, other than visually completely boring, is a combination of artistic undertones and business focus, and has good information architecture and navigation structure.

While for most people databases aren't exactly the most exciting and colorful source of images or other material, Project Developer, Inc. as a company solves problems creatively. Most of these problems are in one way or another related to database application development, business or organizational issues. So, the website had to reflect this very essential part of the company.

Further, the site had to be as browser neutral as possible. In addition, all the text and images had to be easy to modify and replace as needed, and adding, changing and deleting individual pages and website sections had to be relatively easy, without requiring a content management system.

Usability, information architecture and navigation structure were especially troublesome areas. ProjectDeveloper.com contains a lot of information. The objective was to set the site up so that the information does not overwhelm the visitors, the information is revealed in layers, but at the same time is also very accessible and easy to find.

Even though many of the above areas are matters of taste, it should be fair to say that with the current version of the website these objective have been accomplished.